After James Bond used the snowline spikes during filming a few years ago, the spikes have now proven themselves once again “on set”: The global fashion brand ZARA shot its new ski collection on the Tyrolean glaciers with the help of the Innsbruck-based media production company KOOKIE KOLLECTIVE.
To ensure maximum safety for the 35-person team on snow, ice and rock, snowline spikes were used for all four shoots in November.
The action-packed photo and video production often required operations in challenging, high-alpine terrain—from impassable gravel fields to icy artificial snow slopes. The spikes proved their worth time and again over the eight days of production, ensuring the entire team always had a sure footing.
